Value Added Programs
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Mike Sullivan
50-Plus Communications Consulting
2911 Wamath Drive
Charlotte NC 28210
(704) 554 7863
A unique resource for advisors, sales managers and financial marketers
50+ communications consulting     www.graymoney.biz
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In a world of similar products, advisors are gatekeepers. They open the gate when you add value to your relationship with them. Our programs provide the value to add: unique tools the advisor uses to acquire more business. We will create completely new programs for you. Or choose from existing Business Development Programs or Sales Program Packages, which are completely customized for you.

Business Development Programs are built around client seminars dealing with life’s passages. Because the subject matter is so emotionally powerful, with such widespread interest, it becomes a platform for much more extensive marketing. That marketing includes obtaining public speaking engagements, generating media publicity, collecting referrals and reaching prospects who do not come to the seminar. Wholesalers love to show the programs to advisors.

Typical Business Development Program

Wholesaler Materials

  • PowerPoint presentation
  • Speaker notes
  • Handout to advisors

Seminar Materials

  • PowerPoint presentation
  • Speaker notes and script
  • High value audience handout

Seminar Marketing Materials

  • Directions for Conducting a Successful Seminar
  • Special invitation letter
  • Formal invitation and reply
  • Telephone scripts
  • Confirmation letter

Business Development Materials

  • Directions
  • Media kits and instructions
  • Target list of organizations for public speaking
  • Speaking engagement request letter

 

 

Creating Buzz

Advisors create buzz and get word-of-mouth business when they psychologically connect with clients. The highly charged subject matter in our Business Development Programs creates that psychological connection. E-mail us.

Typical Sales Program

Wholesaler Materials

  • PowerPoint presentation
  • Speaker notes

Advisor Materials

  • Step-by-step marketing plan
  • Audiocassette with Sales Manager message on one side and package explanation and coaching on the other
  • Scheduling calendar with filled-in sample
  • Information collection form

 

Sales Programs
help advisors get sales through step-by-step marketing plans that are easy to implement. They do not involve seminars; in fact, they work because they are modest re-formulations of what advisors already do. The difference is in systemizing the process and providing tools to key into the client’s heart and mind. E-mail us.

 

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© 2002. 50-Plus Communications Consulting, Glencoe, Il. All rights reserved. To contact us Email: Mps50plus@aol.com
Mike Sullivan
50-Plus Communications Consulting
2911 Wamath Drive
Charlotte NC 28210
(704) 554 7863